Surprisingly, there are ways to drink that are gentler on your body—and plenty of ways to stay social without catching a buzz at all. From botanical spirits to beautifully crafted alcohol-free wines, today’s innovators are making it easier to celebrate without sacrificing how you feel the next day.

The thing is, many of today’s drinkers want to give the same scrutiny to their drink as they do to their food, medicine, and even water. And although they love the social aspect of drinking, sometimes they may want it without the extra punch. Modern consumers — many shaped by the anti-ultra-processed food movement — increasingly want to know exactly what is in their glass. Wellness-led consumers have pushed the industry to rethink ingredients, transparency, and the meaning of “better” drinking.

Wellness Aficionados Want Clean-Label Wines

What makes the shift a positive one is that it is often less about perfection or abstinence, and more about balance, knowledge, and choices.

Brands like Kind of Wild Wines speak directly to that demand for transparency. Their bottles are organic, zero-sugar, vegan, additive-free, sustainably farmed, and globally sourced.

Kind of Wild’s lineup — from Grüner Veltliner to skin-fermented Grenache Black to Brut Nature Sparkling — offers variety while aligning with those expectations.

By farming organically and biodynamically, they nurture healthy soils and ecosystems, avoiding synthetic chemicals that can harm both the earth and your body. Wild fermentation with native yeasts allows each wine to develop its own unique, vibrant character, without the need for additives or sulfites. It’s about making wine that’s pure, full of life, and better for both you and the planet.